In the near future, the "greenness" of a gadget will have a big influence on whether consumers will buy it, suggests research published as CES begins. Consumers will soon look for more information about the environmental impact of a gadget and how it was made. Published by the Consumer Electronics Association (CEA), it suggests people will pay more for truly green products. But, it warned, consumers are very sceptical about the green claims made by hi-tech firms for their products. "Green is becoming a purchasing factor," said Steve Koening, director of industry analysts at the CEA, which organises the giant annual Consumer Electronics Show.
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14 comments:
I half agree with this. I would buy a product if it's competitor was not green and this one was environmentally friendly. But I don't think it should be sold at a premium because it's green. It's not about business but the environment so why should those helping the planet be penalized?
I don't think the issue is being penalized but that making greener products costs more. Like organic products cost more because they are more naturally produced and don't contain pesticides etc, and you pay more for it. Eventually if no one buys the pesticide laden ones it'll go out of business, the same with greener goods. Green won't be the reason for the price hike but may bring it about.
Green gadgets should just be part of the system. Forget incentivizing hem or making em more expensive, make thenm the only ones on the market and it'll be ok.
I am sceptical about company's green claims for this very reason - it is used as a marketing and sales tool when it should be an environmentally conscious one!
why should anyone have to pay more for greener gadgets, we need to be paying less thus making it more economical and envirofriendly to have green gadgets!
typical biz speak - consumers willing to pay more for green so charge em!
i know it gets my goat too!
I think I'd still get something if it wasn't green but if it used up loads of electricity or something I'd think twice. That's not me being green but because I don't want to pay more. Being green is a bonus and would make a difference to me between two similarly priced products of which one is green and one isn't. In which case I'd go for the greenie.
I'm skeptical about green claims because products that haven't changed their manufacturing processes are now being called green by default. It's like food that wasn't labelled before and now is and has less sugar than another brand is now low fat!
Greenness should have a monitor and measure and then we should be able to decide.
Green is the new black.
I stopped buying specific laptops because the company got on the green bad list. Now they've made their products greener I've returned to them, so green pressure does work!
Some green criteria is ridiculous. As a manufacturer, we provide certain products that meet high standards but as our products aren't considered easy to recycle we have a bad environmental mark against us. Our products aren't designed to be recycled as most people hold onto them and those that don't pass them on. If we made them recyclable they'd be products that would need replacing sooner therefore causing more problems to the planet. The environmental agencies should review their criteria.
I think I know who you work for Si, and I'm not disagreeing. All products should have individual and specific standards to be upheld to. No use having a one size fits all cap.
And we definitely don't want to pay more for green! Simon your case is an example. Whatever you manufacture, I'd rather pay a decent price and know it'll last and not more and it's made in a worst way that would need replacing.
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