Inspired by an article I read in Bloomberg Markets (Mar 08):
Its obvious that the excessive private use of cars is the biggest sticking point when it comes to trying to reduce sources of pollution in towns and cities. Soon, if not already, driving responsibly may become more akin to efforts to stop excess alcohol consumption.
Dont get me wrong, I am currently driving more than any other mode of transport - and eradicating cars altogether is not the solution as automobiles are an inherent need of ours. However, no one said they needed to be powered by oil.
Since the rise of the petrol fuelled car as the de-facto form of personal transport pre-1920, there was too little investment or thought put into alternative fuel power. As we move towards 2010, we are still only in the introductory phase of commercialising vehicles running on hydrogen, electricity or other greener fuels - this smacks of a lack of foresight and true empathy from governments and automobile manufactures. Indeed Governments and corporations need to get better at setting priorities as 95% of the worldwide transportation sector is still dependant on liquid hydrocarbons.
Some problems so far:
Manufacturers are struggling to perfect cars that run on ethanol, diesel, natural gas, hydrogen and household electricity. At the same time they still rely on profits from larger 4-door cars to fund any advances in this field, and so selling more 'environmentally unfriendly' cars is a necessity.
With the knowledge of what is likely when fossil fuels become much more scarce - but with little real action to support - many of us are taking small steps such as switching to fluorescent light bulbs. Meanwhile we are setting ourselves up for a shock - by living how we want for as long as possible and then having to set up massive change and social/industrial programmes to fix everything in a few years - when the crunch time begins.
Without enough joined up action by government-industry and society, Bill Reinert, working on Toyota Motor Corp's next generation of cars, believes consuming more scarce oil will result in it becoming so dear that the following apocolyptic scenario springs to his mind:
What Solutions are there?
The HEV, or Hybrid Electric Vehicle has become the front runner of the 'green' generation of cars. Ford and General Motors tried unsuccessfully with models of electric powered car which failed to win industry and consumer hearts. However, the Toyota Prius and Honda Civic Hybrid have sold far more so far in the UK, even with sales still in the thousands - these brands have carved out their small chunk of the market.
Meanwhile, Toyota plans two new hybrid only models by 2009. VW, and Hyundai are planning to have fuel cell and hybrid models in the market by 2010. Still a long way to go - in the meanwhile efforts to ween us off our love of high powered petrol cars need to step up radically.
Hence, the need to revert to the point of this blog, individual action - taking the responsibility ourselves to change our travel habits could speed up and increase efforts by all vehicle manufacturers, certainly in the West where car demand has shown some signs of slower growth.
So, are you optimistic about future efforts of manufacturers to provide these new eco-friendly cars, maybe you have something to add about the failure of such vehicles to date? Let us know....
3 comments:
interesting to see if Harrow goes hyrbid! That seems to be the only solution as there don't seem to be less cars on the road.
The failure of the launch of these kinds of vehicles so far is simply down to 2 factors:
1) The products themselves have not met with market expectations
2) The bad press these products receive
Most EVs (electric vehicles) do not reach speeds on a single charge that make commuting a reality, or seemingly a reality. Many people have no clue of how many miles their journey is and so assume they wouldn’t be able to get to work and back on a single charge and where car drivers are concerned who need to commute to areas with bad public transport links they would only get to work and then exhaust a full charge (if they’re lucky). The GWiz and like cars were more like the first robots that appeared on the market in the late 80s – gadgety, fun and toy-like. They worked and carried your drink for you and moved around but did little else.
Electric cars also get a bad rep because of the seen safety hazard of having cables out in the rain being plugged into your vehicle overnight where foxes and other animals could cause chaos.
With the arrival of newer electric vehicles that look sleek, last longer on a single charge, achieve faster speeds within less time and are on par with the future as we intended it (at a high price tag of course), electric cars are finally taking off. The ones you’ve featured on your blog are the ones making headlines for the right reasons and will appeal to car enthusiasts too. Hybrids have been phased in and successfully but the ultimate commitment is electric.
Note: Electric moped and cycles have escaped unscathed from the bad press as they mostly are a different market altogether. You wouldn’t get people swapping their cars for two wheelers so these devices are more targeted towards current cyclists or new cyclists.
Where bad press is concerned, EVs have caught a bad rap and deservedly so. The Gwiz was not a crash tested model, EVs would have a diminishing battery life and not take you realistic distances that are required by modern standards. If your aim is to beat the congestion charge (or the ‘high-pollution charge’) then you’re better off going hybrid as you’re swapping your car for nothing less than an equivalent but greener. EVs are great for grocery and pizza deliveries or for estate agents who need to travel many short distances in a day but not for the average commuter.
The new products such as the Tesla is a real dream from the future. It drives well and handles speed fantastically as well as looks the business. The price tag is high but you’re saving money from every corner (congestion charge, petrol and parking permits in some places).
The future is definitely charged by lightning but only if we continue to see positive press such as the links you’ve provided and this blog which highlight how much a difference these vehicles can make.
Thanks Max for your excellent extrapolation.
I'm sure with the currently 'elusive' will power and financial muscle invested into the problems/perceptions we could overcome these obstacles - i.e. let economics (and marketing!) help us out.
Til then its up to all of us to decide what we invest our personal income/time into doing to help out the town/wider society.
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