Electric vehicles need as much publicity as they can get. They're a new concept, require faith in the brand, design and a conquering over the overwhelming range-anxiety that people have about running out of electricity before they complete their journey.
Apart from posters, we've yet to see a full fledged EV commercial. Well it's coming soon according to this article which has spotted the Audi e-tron and BMW i3 on the road followed by camera crews.